Skip to main content

About South Bay Cycle

Proudly Serving Southern Cal

Our team of sales consultants, fitters, and factory-trained technicians are well-known as the best in Manhattan Beach and beyond. Cycling fanatic or just getting started - we have everything you need for a fantastic cycling experience. 

From left to right: Jacob, Bob, Frenk, Alan, Kris, Sean, and Diego.

More About Us

From the small size of our new shop in Manhattan Beach, guests are surprised to learn that it is actually our fifteenth store since our young cycling fanatic founders Alan & Suzy Goldsmith pioneered their first shop in 1971.  Named Bikecology, it was operated by Suzy, who grew up in Torrance. Alan was a lawyer.  It quickly expanded to five West LA area shops and a thriving mail order catalog by 1980. As the bike industry matured, the business needed a redesign to prepare for the future.

To read our full history, click here.

Our Team

Jim Whitsett organized our shop until his untimely heart attack death 2 weeks before we opened. Jim spent 35 years in the bicycle industry starting as a kid helper at a south bay shop.  Alan hired Jim at Supergo in 1998, where he  progressed to manage USA's #1 volume bike shop---Supergo Santa Monica. After Supergo, he opened Cynergy Cycles. Jim grew up in Gardena and always hoped to own a shop in South Bay. Learning that Specialized needed a dealer here, and with strong support from his large network of cycling friends, Jim jumped into action. He recruited Alan from retirement and the two created South Bay Cycle. Our service level, value proposition, and product quality reflect Jim's vision and business plan. Most of our staff are former colleagues and/or friends of Jim. 

Sean Flynn, General Manager: Sean was helping us set up the shop when Jim died. We're fortunate that he was available to step into Jim's role. Sean started at Supergo in 1991, managed its famous Fountain Valley shop, and went on to own three prominent shops in Orange County until 2019. Read more in "full story."

Diego Viasus, Service Director:  30+ years experience and certified by every high tech component manufacturer.  Many serious cyclists won't let anyone else touch their bike. 

Lauren Mulwitz, MS, a biomechanics professional, is our fit specialist who applies her education as well as racing background during the bike fit process.  Lauren’s fittings are performed in her own lab in Redondo Beach, by appointment. Learn more about our bike fit services.

Alan Goldsmith, owner handles advertising, website, finance, and special projects. 2021 marks his 50th year in the bicycle business. His experience includes opening 19 shops or facilities, creating the first pro gear mail order catalog, the first bike web site, manufacturing private label bikes and gear, and consulting several famous bike brands in marketing, retailing, and other operations. 

We Can’t Wait to Meet You

Our promise is to deliver you state-of-art products and superior services to make your cycling fun, healthy, safe and affordable. As a Specialized Concept Shop, we carry everything made by Specialized - the world’s leading performance and quality brand.