About South Bay Cycle
Proudly Serving Southern Cal
Our team of expert advisors, factory-trained technicians, and buyers are the best in Southern California. Bike fanatic or just getting started…we have everything you need to make cycling fantastic and affordable.
Bob, Frenk, Alan, Kris, Sean, and Diego.
Celebrating 50 Years in the Bike Biz!
From the small size of our new shop in Manhattan Beach, guests are surprised to learn that it is actually our 15th store since our young cycling fanatic founders Alan & Suzy Goldsmith, pictured, opened their first shop July 4,1971. It was named Bikecology, and operated solely by Suzy, who grew up in Torrance. Alan joined later. It quickly expanded and by 1980, there were 5 West LA area shops and the thriving Supergo mail order catalog that reached 750,000+ cyclists. As the bike industry matured, the business needed re-engineering to prepare for the coming major changes in retailing.
We Can’t Wait to Meet You
Our promise is to deliver you state-of-art products and superior services to make your cycling fun, healthy, safe and affordable. As a Specialized Concept Shop, we carry everything made by Specialized - the world’s leading performance and quality brand.